Stephanie Christine Photography | Investment

Why Does Custom Photography Cost More?

 

The digital revolution has brought amazing flexibility and ability to control various factors during the image taking and making process.  Photographers, the hobbyist, the professional, the amateur all benefit from this ability to manipulate pixels.  However, with flexibility comes a price.  Digital camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into creating a work of photographic art. We all know that you can go to the local Walgreen’s and pay a $1.99 for a print – as a client you may wonder why you may pay upwards of $50, $70, $90 for a custom photography print.   Photographers hear this statement every once in awhile:

“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at x store?”

The truth of the matter is the answer to this question is multifaceted.  Much of the cost of a photographic print produced by a professional photographer has a lot to do with the time,  equipment costs, artistic vision and reputation of the photographer not to mention expertise and the usual costs of running a legitimate business. The cost of TIME Approaching it from a time standpoint, let’s imagine that you have hired a photographer who has work that you love.  This photographer is traveling an hour to your destination to photograph your session.  Here is an example of a time break down:

  • booking time: 30 minutes to one hour (client contact time + paperwork)
  • pre-session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
  • one hour travel time TO session
  • 15-30 minutes prep time at client’s home
  • 90 minutes-2 hours with client photographing subject
  • one hour travel time FROM session
  • 30-45 minutes uploading time from digital cards from camera to computer
  • 30-45 minutes time spent backing up the original images
  • 2-5 hours editing time to present you with a diverse gallery of edited images
  • 1 hour prep time getting ready for ordering
  • 2-3 hours time with client for ordering images
  • 1 hour sorting through and checking order
  • 30 minutes-1 hour prep time for delivery
  • 30 minutes-1 hour getting order shipped
  • any additional phone time or time needed for add on ordering, shipment issues, quality issues

In this example, the time spent per client can range from just under 13 hours to 19 hours – dependent on the photographer’s level of service.  This is time dedicated only to ONE session.  When the photographer charges $150-$300 for the photo shoot (aka SESSION FEE) you are not just paying for the one to two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

APPLES to ORANGES to BANANAS: Often times clients will mention to their photographer that X studio in the mall/department store only charges $19.99 for an 8×10 “sheet” or they may mention other things related to discount photography chains.

A little history – the whole reason the big department stores began offering portrait services in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments.

Also keep in mind that when you go to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for as well as the lovely captures of natural expressions.  You simply get a bare bones, “SAY CHEESE” experience.

I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories.  The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.

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